SHOP NOW

FIND US

Our Story:

La Fête is a premium rosé wine label geared towards multicultural consumers who have a thirst for life, travel and wine. Produced in conjunction with the prestigious winemakers from the oldest vineyard on the Saint-Tropez peninsula established in 1340 and Spanning over 65 hectares. The Domaine is committed to sustainable agriculture, the environment, and protection of nature. Sustainability is our guiding principle and as a result the Domaine was awarded the Zero Pesticides label in 2016. Giving back and celebrating diversity are an integral part of La Fête’s brand culture.

The company will donate a portion of the proceeds from every bottle to various programs that send underserved & underrepresented youth on unique travel experiences helping them develop new skill sets and grow as global citizens.

“La Fête du Rosé brings the vibe, energy and spirit of St. Tropez to the US Market with the debut of La Fête du Rosé”

- Cigar & Spirits Magazine

“Soft Pink Color; Bright Tangy and Crisp with Smooth Texture and Dry, Lively Fruit Flavors; Long, Balanced, and Charming”  90 Points

- Tasting Panel Magazine

“Donae Burston Is Changing The Way We Think About Rosé,One Féte At A Time”

- Haute Living

A statement from our founder

After being in the liquor industry for over 15 years, I decided to take a leap of faith and start La Fête du Rosé, a brand that would speak to both minorities and people from all walks of life. The name translates to "The Rosé Party," regardless of culture or background, everyone is invited. Why? Because WE Matter. Black Lives MATTER!


Seeing people from all walks of life come together and enjoy La Fête peacefully, with love, and with appreciation has brought us pure joy. Why? Because that's what the world should look like: loving one another without judging someone simply because of the color of their skin.


In addition to creating a brand that spoke to our community, we wanted to find a way to help the next generation. If WE, as black business owners, don't support the future, who will? From inception, La Fête created a give-back program, donating a portion of proceeds from every bottle purchased to programs that send minority, low-income youths overseas to help them develop language and leadership skills in a globalized world. Now, these times have caused us to think about how La Fête can help even more.


In the words of Dr. Martin Luther King, "The time is always right to do what is right." With that said, through August, La Fête will be donating $2 from every bottle sold via our website to Color of Change an organization fighting every day for racial justice and other organizations that serve as a resource for minorities pursuing a career in the wine & spirits industry. We will continue to find ways to be a voice of change in the world and will continue to work to uplift our community so that the future can be brighter.


Lastly, remember, La Fête is the party that EVERYONE is invited to, but only if they spread love, not hate.


Donae BurstonFounder & CEO